Campaign Performance
Conf % vs Delivery % · sorted by volume
Carrier Performance
Delivery vs Return rate per carrier
City Performance
Delivery % by destination
Lead → Delivery Funnel
Drop-off at each stage
Return Reasons
Why shipments failed
Campaign × Metrics Matrix
Full stats — click header to sort
Top Campaigns
Score = 40% Conf + 60% Del
Daily Lead Volume
Stacked by status — last 35 active days
Price Tier Analysis
Conf % / Del % per price point
Tracking Status Mix
Live status of all shipped orders
Order Qty Distribution
Conf % / Del % by quantity ordered
Country Performance
Conf % / Del % by order country
Funnel URL Performance
Conf % / Del % per landing page
UTM Source Breakdown
Leads & rates per traffic source