📊 Analytics
📋 Lead Explorer
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Campaign Performance
utm_campaign — Conf% vs Del% of shipped · sorted by volume
Conf%
Del% of shipped
Carrier Performance
Delivery vs Return rate of shipped orders per carrier
Del%
Ret%
City Performance
Delivery % by destination city (top 10, min 2 leads)
Lead → Delivery Funnel
4-stage pipeline · Del% is of shipped
Return Reasons
Ranked by frequency
Campaign × Metrics Matrix
Click headers to sort · Del% = delivered / shipped · Score = 40% Conf + 60% Del
Top Campaigns (Score)
Min 3 leads · Score = 40% Conf + 60% Del
Daily Lead Volume
Up to 35 most recent active days
Confirmed
Cancelled
Expired
Wrong/Other
Price Tier Analysis
Conf% vs Del% of shipped per SAR tier
Conf%
Del% of shipped
Tracking Status Mix
Distribution of all tracking outcomes
Order Qty Distribution
Conf% vs Del% of shipped per order qty
Conf%
Del% of shipped
Country Performance
Conf% vs Del% of shipped per country
Conf%
Del% of shipped
Funnel URL Performance
Conf% vs Del% of shipped per funnel
Conf%
Del% of shipped
UTM Source Breakdown
Conf% vs Del% of shipped per source
Conf%
Del% of shipped
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